Web ToolsAlso called: "link shortener", "short url"
URL shorteners map long URLs to concise codes for convenience and analytics.
How they work
- User submits long URL.
- Service generates unique short code.
- Code maps to original URL in database.
- Redirect requests resolve short URL to original.
Popular services
- bit.ly, TinyURL, goo.gl (discontinued)
- Custom branded shorteners (yourbrand.link)
Benefits
- Easier to share on social media (character limits).
- Cleaner appearance in print materials.
- Click tracking and analytics.
- A/B testing different destinations.
- QR code generation.
Security risks
- Obscured destination: Can't see where link goes.
- Link rot: Short links may expire.
- Phishing: Attackers hide malicious URLs.
- Tracking: Analytics reveal who clicks when.
Best practices
- Preview links before clicking (many services offer +preview).
- Use reputable shorteners with abuse detection.
- Set appropriate expiration for time-sensitive campaigns.
- Monitor short links for hijacking.
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