UtilitiesAlso called: "dummy text", "placeholder text", "filler text"
Lorem ipsum has been the industry standard dummy text since the 1500s.
Why use placeholder text?
- Focus on layout and design, not content.
- Prevent readers from being distracted by readable text.
- Maintain consistent text length for mockups.
- Universal standard recognized by designers.
Origin
- Derived from Cicero's "de Finibus Bonorum et Malorum" (45 BC).
- Scrambled Latin text that resembles natural language.
- Popularized by Letraset transfer sheets in the 1960s.
Modern usage
- Website and app mockups.
- Print design and typography.
- CMS templates and themes.
- User interface prototypes.
Alternatives
- Cupcake Ipsum, Bacon Ipsum (themed).
- Real content samples (better for testing readability).